How is your coverage in the national press?

Iannotti Communications, LLC, specializes in hitting home runs in the business press and national media outlets.

Media pitching is a lost art. Many public relations agencies think talking to the press is an entry-level position — which is why it should come as no surprise that recent college grads do much of the pitching at even the biggest, most prestigious pr agencies.

Ironically, securing coverage in the national press is one of the most challenging jobs any agency does for a client.

Cracking the code in the top-tier media requires top writing and research skills. More than that, it requires an ability to think like a reporter. Does your story have what it takes to get ink? Have you captured the right angle? A good media pitcher will have more than an inkling.

Iannotti Communications has been delivering hits since 1992.